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From the day we turned these ads on, Fusion Ads has consistently been our best converter. This includes visitors who have signed up right through to total revenue to date.
Wonderfully encouraging words from Dave Greiner on the Campaign Monitor blog. He gives a very detailed look into their analytical approach to web advertising. This is what it’s all about—value for all parties involved. (via chrisbowler)
By hand-picking ads only for products and services that you’ve actually used and liked, it stops being an ad feed and starts being a personally branded recommendations channel. It’s closer to an affiliate relationship with the advertiser - like the millions of people that mention a book in a blog post and then link to amazon with their affiliate ID. When a friend recommends a new product to me, it doesn’t feel like an ad, it feels like news.
Dear Mr. Brilliant Commenter Dude, you rock.
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